Introduction Video is no longer an option for your business. In fact, it’s the best way to reach your audience and showcase your brand. Corporate video production helps you build trust in your brand, highlight key aspects of your business, and shape how people view you as an organization. Video is no longer an option for your business. It's no secret that video is the future of content marketing. Not only is it easier to digest than text-based content, but it's also much more engaging and effective at communicating a message. As a result, video has become one of the most powerful tools in any business owner's arsenal—and with good reason: Video is more engaging than text. A study from Hubspot found that compared to text-based content, video receives 89% higher views per visitor and 69% higher time spent on page when embedded in an email campaign (1). In addition, 90% of consumers report that they feel more confident about a brand after watching an explainer video (2). Thes...
Many of us will be knowing what is A-Roll and B-Roll when it comes to the Media Sector. We will be highlighting some of the importance, difference and achievements we can see after the post-production work is completed on any given video. Simply put, B-Roll is footage that complements the main video. Both of them are having their important in producing a great video for the viewers' experience. As the markets are on a fast-paced movement, one only has very limited time to interact with the viewers on any matter for example if selling anything, talking of services or products you offer and many more. On many occasions, the video is produced with only the A-Roll instead of adding the B-Roll. The necessity of both having in one video is not mandatory, as the A-Roll is the main content of any video production . Being said so, superb video production utilizes both types of footage to create content that will capture the targeted audience or the viewers all through the length of the vide...